PT Astra Honda Motor believe the presence of CBR 250R can raise the premium sports market in the class 250 cc to 150 percent of the 1,000-an unit per month to 2,500 units per month. Competition became crowded because so far the only inhabited sports segment Ninja250 Kawasaki.
Yusuke Hori, President of AHM explain, in total market sport in Indonesia last year reached 760,000 units and this year is predicted to increase to 800,000 units. Although small portions, this segment continued to show growth and make the Honda interested in..
"I think the 250cc segment can increase its market up to one-half times more than last year. CBR250R will be able to answer the needs of a premium sport bike enthusiasts," Hori said on the sidelines of launch of the CBR250R at the Mandarin Hotel, Central Jakarta, yesterday.
January 2011, clearly Hori, Honda managed to lead the national sales amounted to 331,986 units by receiving a first position in scooter sales (172,039 units) and duck (137 865 units). While in the sports segment, Honda still left with the nearest rivals Yamaha with sales of 22,082 units.
"We started by introducing CBR250R in Indonesia in order to increase market share. But to increase sales volume, there will be other products in the segment of sports," said Hori.
Hori comments can be attributed to the planned launch of the CBR 150R, "younger brother" of the CBR250R that has been launched into the Indian domestic market. Hori admitted, 250cc segment is not positioned as a booster of sales volume. But there needs to be sandingan in the 150cc segment which is still inhabited New Mega Pro.
Auddie Wiranata, AHM marketing director, said today the company is still researching further CBR150 marketing plan to market. If the huge demand and promising, the company will not hesitate to remove the unit to the market. "It's still in the study. What is important, the gap bottom of the duck to the highest 250cc have been filled.'ll Stay to fill (segments), middle
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